Friday, January 4, 2013

The Sound System Concept



The sound system concept first became popular in the 1950s, in the ghettos of Kingston. DJs would load up a truck with a generator, turntables, and huge speakers and set up street parties. In the beginning, the DJs played American rhythm and blues music, but as time progressed and more local music was created, the sound migrated to a local flavor.

The sound systems were big business, and represented one of the few sure ways to make money in the unstable economy of the area. The promoter (the DJ) would make his profit by charging a minimal admission, and selling food and alcohol. It was not uncommon for thousands of people to be in attendance. By the mid 1950s, sound systems had eclipsed live musicians in any combination for the purpose of staging parties. By the second half of the decade, custom-built systems began to appear from the workshops of specialists such as Headley Jones, who constructed wardrobe-sized speaker cabinets known as "House[s] of Joy". It was also around this time that Jamaica's first superstar DJ and MC, Count Machuki (b. Winston Cooper) rose to prominence. 

As time progressed, sound systems became louder—capable of playing bass frequencies at 30,000 watts or more, with similar wattage attainable at the mid-range and high frequencies—and far more complex than their predecessors, record players with a single extension speaker. Competition between these sound systems was fierce, and eventually two DJs emerged as the stars of the scene: Clement 'Coxsone' Dodd, and Duke Reid. The popularity of a sound system was mainly contingent on one thing: having new music. In order to circumvent the release cycle of the American record labels, the two sound system superstars turned to record production. Initially, they produced only singles for their own sound systems, known as "Exclusives" or Dubplates - a limited run of one copy per song.What began as an attempt to copy the American R&B sound using local musicians evolved into a uniquely Jamaican musical genre: ska. 


This shift was due partly to the fact that as American-style R&B was embraced by a largely white, teenage audience and evolved into rock and roll, sound system owners could no longer depend on a steady stream of the singles they preferred: fast-shuffle boogies and ballads. In response to this shift in supply, Jamaican producers introduced to their work some of the original elements of the Jamaican sound: rhythm guitars strumming the offbeat and snare-drum emphasis on the third beat, for example. As this new musical form became more popular, both Dodd and Reid began to move more seriously into music production. Coxsone Dodd's production studio became the famous Studio One, while Duke Reid founded Treasure Isle.

 As sound systems continued to gain in popularity through the 1960s and 1970s, they became politicized in many instances. Many sound systems, and their owners, were labeled as supporters of a particular political party (such as the PNP or the JLP), but most of the sound systems tried to maintain political neutrality. Nevertheless, as a cultural and economic phenomenon, the sound system was affected by the vast socio-political changes taking place in Jamaica at this time. The culture of the Sound System was brought to the UK with the mass immigration of Jamaicans in the 1960s and 70's. Notable UK Sound Systems include Jah Shaka, Channel One, Aba Shanti-I, Jah Observer, Iration Steppas, Fatman International and Saxon Studio International. One of the first sound systems in the United States was Downbeat the Ruler, founded in Bronx, New York in the late 1970s. 

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Breaking new ground in the field of Sound Studies, this book provides an in-depth study of the culture and physicality of dancehall reggae music.



The reggae sound system has exerted a major influence on music and popular culture. Out on the streets of inner city Kingston, Jamaica, every night, sound systems stage dancehall sessions for the crowd to share the immediate, intensive and immersive visceral pleasures of sonic dominance. Sonic Bodies concentrates on the skilled performance of the crewmembers responsible for this signature sound of Jamaican music: the audio engineers designing, building and fine-tuning the hugely powerful sets of equipment; the selectors choosing the music tracks to play; and MCs(DJs) on the mic hyping up the crowd.
Julian Henriques proposes that these dancehall vibes are taken literally as the periodic motion of vibrations. He offers an analysis of how a sound system operates - at auditory, corporeal and sociocultural frequencies. Sonic Bodies formulates a fascinating critique of visual dominance and the dualities inherent in ideas of image, text or discourse. This innovative book questions the assumptions that reason resides only in a disembodied mind, that communication is an exchange of information, and that meaning is only ever representation.


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